Copy Writing (Writing Copy), By Melinda Toynton

So, every time you pick up a newspaper, magazine, or browse the internet, you are bound to see advertisements, lots and lots of them. Ever wonder who writes all of these catchy ads? The answer is a copywriter. Writing copy for a client basically means creating the best way, through words, to attract a targeted audience. Many people work from home as freelance copywriters and others work for copy writing or search engine optimization (SEO) companies. This is a career that doesn’t necessarily require fancy college degrees, extensive experience, or a large start up budget. There are necessary skills which will ensure a person’s success in this industry and there are steps you can take to build a lucrative career in copywriting.

Copywriting?

Picture it: Along with thousands of your similarly aged and similarly qualified peers, you are finally finished with your BA in English. So, now what? Being that you’re probably not going to spend either a) years in squalor in your parents’ basement or b) thousands of more dollars in going to graduate school, you’re going to have to find a (wait for it...) job. But not just any job. Nope, those entry-level, secretarial, paper schlepping part-times are no longer in your trajectory. So, what’s next?

Well, you have this document saying you are a literate, functional (well, let’s hope) human with a relatively decent grasp on the English language so why not put it to good use?

Beer Career

Did you know that beer is recession proof? It's true. In 2008, Budweiser rose 4.6% in sales--and this was during a recession. How can a person with an English degree get into this eternally growing field? There are a few options.

First is via marketing. English majors are great when it comes to marketing products. Companies desire someone who can be creative with word play, lettering design, and product descriptions to put on a website or the side of a box.